Project Recap: McRaeathon 2020

Project Brief:

The McRaeathon is an annual 'speedrun marathon' of off-road driving games. Each year a group of runners will stream their runs sequentially under one Twitch.tv channel with the aim to raise money for charity. With it being hosted on the BSG (Benelux Speedrun Gathering) channel this year, this called for a step up in the production and aesthetics of the event.
​The elements that were needed were:

• Logo and Brand Strategy
• Stream Layouts, Transitions and Intros + Outros
• Trailer
• Social Media assets
• Twitch/FFZ Emotes

To see this years new content and gain insight into the branding and assets created, click here

The McRaeathon is edging closer and it's less than a week until submissions close. Enjoy this meme and get on down if you have a game to submit > https://t.co/UZejSr8sMJ < pic.twitter.com/aFG6LXgyMO

— McRaeathon (@mcraeathon) February 24, 2020